![]() ![]() They also want to know how that solution will fit in with their business. Acknowledge the problem to show understanding, but don’t dwell on the struggles of the business.Īudiences want to know about the solution, but that’s not all. Instead, what they’re really interested in hearing is how you can solve this problem for them. Chances are, if you’ve been invited for a meeting, then the customer is already well aware of the problem they have they don’t need you to tell them what it is. When you’re limited on time, there is no room for redundancy. If you had all the time in the world, talking about the problem would be fine. Make it clear that you know what your business is all about, and how your offerings can directly address the needs of the audience. Don’t understand how what you’re selling forms a solution for the customer.A failure to mention what you’re selling upfront tells the audience that you either: After all, this is the entire point of the meeting. Here are some important structural pointers for creating a successful elevator pitch:īegin by making it crystal clear to your audience exactly what you are selling. Addresses the ‘why change?’ question (looks at why customers should be doing something different).Looks at the needs of your target audience.After that, you are ready to create a great elevator pitch that: Most commonly, an elevator pitch is used at meetings, but there are other times when it can prove useful, including networking events, conferences, and pretty much any time that someone asks, “what do you do?” You should never say no to an opportunity for lead generation! How to Create a Successful Elevator Pitchįirst, you need to have a good understanding of your own capabilities, limitations, and advantages. It’s well worth taking the time to form a great elevator pitch, as your pitch can be used in a wide range of different marketing and sales scenarios. Ultimately, if the first 7 seconds don’t succeed in capturing the audience’s attention, the rest of the meeting may as well not happen! Why Form an Elevator Pitch?įirst impressions count, and with research showing that a first impression is formed in just 7 seconds, it becomes necessary for businesses to ‘wow’ prospects right off the mark. Elevator pitches are common when highlighting your individual skills when interviewing for a job, but they are also often used in marketing. Typically, an elevator pitch will last no more than 2 minutes, although it is usually much shorter (20 or 30 seconds) - about the length of the average elevator ride. What Is an Elevator Pitch?Īn elevator pitch is a persuasive, concise introduction that provides the listener with a solid idea of a person, a business, a product, or a service (or practically anything else) within just a short space of time. So, let’s see what exactly is an elevator pitch, why should you have one, and how to create it. ![]() We are all kind of familiar with the notion of an elevator pitch, but that is not nearly enough to be able to effectively craft and use one. ![]()
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